Parents are Winning! Politico Interviews FSCCC about Common Core PR War

July, 2014

Although there are definitely many more problems with Common Core than its PR (propaganda) efforts, Politico reporter Stephanie Simon did a story about the messaging battles of Common Core and describes the abject failure of the advocates to win over the people.  While we agree with Shane Vander Hart at Truth in American Education that it is not just how Common Core is messaged that is the problem, it is pretty wonderful to see that despite the millions and millions of dollars spent on Common Core, its tests, and yes, the public relations efforts, the more people, especially parents know, the more they oppose it.

Dr. Effrem was interviewed for this story and stated that no amount of PR can fix the problems with Common Core:

The looming PR blitz doesn't worry Common Core opponents.

"The phrase we use a lot down here in our messaging is 'putting lipstick on a pig,'" said Karen Effrem, co-founder of the Florida Stop Common Core Coalition. "You can't make something that's so bad look good."

Even the proponents don't believe the idea that more or better PR will help:

"There wasn't a good job of messaging this early on, and I'm not sure those deficits can be addressed," said Daniel Lautzenheiser, an education analyst at the American Enterprise Institute. Even a fresh approach, he said, might not be enough to "stem the tide of opposition."

No amount of money can cover up how academically inferior, developmentally inappropriate, and psychologically manipulative these standards are.  The PR efforts to do so, as well as the deceptive efforts to portray Florida as being out of Common Core are truly "putting lipstick on a pig:

Nor will parents tolerate their children being used as guinea pigs:

Call Governor Scott at (850) 717-9337 or email him and urge him to truly pull Florida out of Common Core and cancel the AIR contract.


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